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The Brand — Mar 4 2016

A Family Story

Heschung, is above all a family story. Eugène Heschung creates the factory in 1934, his son Robert takes commitment and his little son, Pierre, perpetuates the craftmanship and values of the brand, while developing modern collections, timeless and elegant.

1934
Creation of the factory

Northern Alsace, part of which is covered by the Northern Vosges Regional Nature Reserve, is an area where flora and fauna are protected and the remains of imposing castles overhang the sandstone buttresses of the hillsides.

It was in these very inspiring surroundings that the Heschung family started to manufacture footwear in 1934.

1950
The ski years,
an extraordinary story

 

Between 1950 and 1967, the first leather ski boots intended for ski classes and the first skiers in the Vosges Massif. The know-how of authentic reverse welted stitching was suitable for the impermeability requirements needed for skiing.

 

 

From 1968 until 1972, Robert Heschung surrounded himself with the best technical advisers and began to focus on the manufacture of competition boots.

Recognition of the brand which became the official supplier to the French ski team, winning nine medals on the feet of the French champions at the Grenoble Winter Olympics in 1968. Eight medals at the Sapporo Winter Olympics in 1972. The brand won the Oscar for export and operates in all of the principle markets (EU / USA / Japan).

1990

 

The launch of the men’s and women’s collection

In the 1990s, the arrival of the founder’s grandson Pierre Heschung marks the launch of the men’s and women’s collections in harmony with the brand’s core values of authenticity and expertise. The style is timeless, the lines sober and clean, an exclusive encounter between elegance and attitude.

Derbies, Oxfords, loafers, boots, ankle boots and high boots for men and women are created in multitude of materials, colours and combinations.

Since the fourth generation continues the story in the person of Romain Heschung, working alongside his father in the family business.

 

Heschung, contemporary footwear

Very selectively, Heschung picks up on and filters current trends in order to interpret them according to the company’s values of authenticity.

Heschung footwear is born of this subtle compromise that allies tradition and modernity and shuns passing fads. It is valued for its elegance, its comfort, its toughness.

Contemporary luxury.

The Brand

The brand